The Team at KiwiMill was asked by their client to create a scale model of Times Square to be used in a Kodak trade show booth at CES. The model makers used Google Earth to download pictures of this NYC icon. Looking at commonly sized objects in the photos such as people, windows, doors and vehicles, the team was able to estimate measurements for the buildings. The model was built primarily of styrene and acrylic, in N scale (1:160). Graphics were then added by using images off the internet, including vector logos, resized to meet the needs of each structure. Finally, a miniature 1.8 inch video screen was imbedded into the model, hooked up to a DVD player.
KiwiMill created 4 distinct model displays for our client, MSM, designers of the Kodak trade show exhibit at CES 2011. The purpose of the displays were to highlight the motion capture abilities of newly introduced cameras. Trade show participants could explore highly visual scenes through the camera’s lens while visiting the Kodak booth.
Our model makers were given the task of designing four separate model displays incorporating motion, color, lights and intriguing visuals. The themes were the following:
- a realistic miniature scale model of Times Square
- a vignette of real objects in a Las Vegas casino
- a stylistic sculpture evoking the atmosphere of a night club
- a whimsical display capturing a snowboarding sports scene
Check out this Kodak video of the 4 models in action at CES 2011: http://www.youtube.com/watch?v=ZeSjuggYASI
In the coming weeks we will look at each project more closely as it was assembled in-shop.
It’s detailing time in the shop as we start to wrap up yet another project. Here is just a small portion of an unfinished trade show display model of Times Square.