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Trade Show Season 2012

The 2012 Trade Show Season is in full swing. Trade shows offer a unique opportunity to generate new leads, launch a new product design and strengthen relationships with existing clients. It’s not too late to plan new ways of meeting these goals by bringing more prospects in to your booth, and creating excitement about what you have to offer once they are there.

More industries are turning to scale model makers to build the center piece for their trade show booth. There are numerous reasons for turning to custom models to sell products. The actual item may be too cumbersome, over-sized, tiny or delicate to display at multiple trade shows. It might lack the visual impact that is called for in the highly charged atmosphere of trade show exhibitors. Emphasizing particular product features may be necessary to stand out from the competition.

While in recent years various multi media has been added to showcase a product’s potential, nothing quite matches the impact that a 3D replica provides. Prospects want to see and touch the product. They want to walk around it and view it from various angles; examine up close how it functions. Custom scale models give a tangible understanding of what is being offered in a format that everyone can easily understand.

Utilizing the newest techniques,  model makers can add features that help a product sell itself. Cut away designs, LED lighting, clear bodies that show interior components all add interest and perspective that allow the product to tell its own story. A working model can even show a product in action. Using electronics, the model can be made to function like the real thing. These special features make for an extra engaging display, making it easier for the sales team to demonstrate the product’s advantages.

A scale model display, complimented by multi media ( pictures,music, animation or videos) makes for a powerful impact. Trade Show participation is a big investment that needs to pay off in terms of exposure and ultimately, sales. It makes sense to use the most powerful tools possible to attract and focus potential clients on your product in a way that leaves a lasting impression.

photo credit: EDubya

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Trade Show Models Attract Attention

trade show model

A trade show booth should draw potential customers in to explore, interact with, learn about and bond with your product. What better way to meet these goals than with a scale model of your product? A trade show model can represent your design with the utmost accuracy while drawing attention to the features you want to emphasize.

Considerations:

    • It’s often easier to transport a scale model than the product itself, and costs less.
    • Your scale model can be touched and examined close up to see how it functions.
    • A demonstration of your working model draws customers in to interact personally with your product.
    • A 3D model is vision friendly – not everyone can imagine 2D objects in space.
    • Cutaways, see-through design, high impact colors and working parts draw attention to your product’s special features.
    • Custom cases are provided to house and transport your model safely to various shows.

Everyone loves models, making them natural magnets at trade shows. Customers are drawn to these replicas more than the actual product, sparking curiosity and interest in what you have to offer. Interacting with a scale trade show model creates a lasting impression that can translate into more sales.

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